News
18/09/2009
MEL B ANNOUNCED AS FACE OF INTERNATIONAL FITNESS WEEK 2010
Former Spice Girl Mel B is enforcing her fitness credentials by teaming up with Fitness First for a second year running and becoming the face of International Fitness Week 2010.
Following the success of the campaign in the UK in 2009, the world’s largest health club group is rolling it out globally from February 1 - 7 next year to encourage the world to be a fitter place and become more active.
Mel B is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD ‘Totally Fit’, so it’s a great partnership.
“I am so excited to be on board for a second year and to see the campaign spread across the world. I want to encourage everyone to find what works for them and make being active part of their lifestyle. It’s easier than you think to get totally fit and along side Fitness First, we will show you how!” said Mel.
With events, activities and promotions running throughout the world, Fitness First is masterminding the campaign to make exercise fun and enjoyable.
“International Fitness Week is about encouraging people to try different ways of exercising and finding what works for them. Exercise shouldn’t be seen as a chore, but as something fun that fits into your life. We’re hoping the week will give people the opportunity to discover renewed inspiration and make a permanent lifestyle change,” said John Gamble, Fitness First UK Managing Director.
“I am absolutely thrilled to have Mel B on board for a second year enforcing her commitment to healthy living and joining us in trying to make a difference. Her enthusiasm is infectious so she’s the perfect role model for this.”
Fitness First will be opening its doors to everyone in a bid to encourage people who are new to exercise. All people need to do is visit the website www.internationalfitnessweek.com to download the pass.
The website will be the information hub for the week and packed full of simple ideas to help the world incorporate exercise into their life. There will be fitness tips and nutrition advice from expert personal trainers and Mel B herself, fun facts, as well as suggestions on how to get started with exercise.
Pictured: Face of International Fitness Week Mel B
ENDS
Notes to editors
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. In the UK alone there are 164 Fitness First clubs with over 425,000 members.
Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk.
Fitness First was awarded Club Operator of the Year in the Fitness Industry Association’s 2009 FLAME Awards.
International Fitness Week
International Fitness Week runs from February 1-7 2010 and is designed to promote health and fitness in its widest sense. Former Spice Girl Mel B is the face of the campaign for a second year running.
Launched by Fitness First and with its own dedicated website www.internationalfitnessweek.com, the week has themed days designed to attract as many people as possible to the idea of exercising.
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